Global Digital Strategy & Media Lead

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Søborg

Are you passionate about digital engagement strategy and driving great customer engagement- and experience across multiple channels? Do you understand the digital landscape, have the analytical flair, and can build compelling customer journeys that when executed drive superior customer experience? Then, this is your chance to join us and build great customer experiences that enable us to drive change to defeat diabetes and other serious chronic diseases. Apply today! And Join Novo Nordisk for a Life-changing career - Novo Nordisk The position Reporting to the Senior Customer Engagement Director, your role is to drive innovation and organisational change in Global Digital Engagement Strategy and Digital Media Excellence, through compelling global digital strategy and tactical plan development, in close collaboration with global brand teams. You will be responsible for:
  • Co-creating and co-owning the global digital strategy and customer engagement for prioritised brands and rolling it out to our top 10 markets
  • Driving change management and building a network of ambassadors across the organization to ensure that we translate digital strategy into action by enabling colleagues to further scale and pull through the global frameworks, content, and customer example journeys
  • Being the expert in an omnichannel way of working and using dashboards to identify trends and insights that enable a data-driven approach to digital strategy and media execution
  • Ensuring tracking, reporting, and website analytics are supporting the objectives and KPIs for our brands and market development units
    • You will act as a role model and core contributor to the team’s overall purpose of digital engagement strategy and media excellence by connecting the dots across internal contributing subject matter experts ensuring that the Customer Engagement team delivers best-in-class experiences across all touchpoints with key stakeholders. Qualifications To thrive and succeed, we expect you to have:
  • Relevant master’s degree in business, media, marketing, communication, or similar
  • 8-10 years of proven strategic and hands-on experience with digital strategy and planning, customer journey mapping, and media execution
  • Deep understanding of the digital ecosystem and how the different touchpoints (digital and face-2-face) play a role in the customer experience
  • Strategic, analytical, and commercial mindset
  • The ability to advice on how to optimise media investments and enable digital media capabilities to drive stronger business impact
  • Knowledgeable with digital media platforms for the purposes of planning, executing and measuring campaigns. i.e. mediatool, DCM, MOAT, Meta-, LinkedIn- and Twitter business managers
  • Fluent in both spoken and written English
    • It is an advantage to have:
  • Experience from a global role
  • Background within the pharmaceutical industry
    • On a personal level, you are a great team player and excel at stakeholder management as you will be working across a complex matrix organisation consisting of HQ, International Operations, North Americas, Regions, and Affiliates. About the department The Customer Engagement team comprises a highly engaged and skilled team of professionals, focused on driving business impact with through three functional Centres of Excellence: 1) Digital Engagement Strategy & Media Excellence, 2) Content Excellence, and 3) Hybrid Congress Excellence Working at Novo Nordisk At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care. Contact For further information, please contact Janus Hautop ( [email protected] ) Deadline 28th of February 2023. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


    Information og data

    Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

    Arbejdsstedet er beliggende i Søborg.

    Jobbet er oprettet på vores service den 6.2.2023, men kan have været deaktiveret og genaktiveret igen.

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    Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
    • Marketingmedarbejder
    • Søborg
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