VP Marketing & Communication

Indrykket: 18.6.2020

TrackMan A/S, Vedbæk

We are searching for a VP Marketing & Communication to take up the responsibility for MarCom across TrackMan. The MarCom Team functions as an internal agency with art directors, copy writer, digital expertise, and project management. The focus is to develop the TrackMan brand, produce high quality content (campaigns and stand-alone pieces), generate relevant leads for Global Sales, expand use of digital marketing, and manage selected events.

TrackMan is a fast-growing sports technology company that helps athletes in golf, baseball, American football, and soccer get most out of their game. We do this to support player’s development and to make their experience more engaging. Our products are a combination of high-tech radar-based tracking devices, applications, and even sports simulators. We are an integrated part in the training of the world’s sports superstars, the largest, professional teams, and by millions of amateurs across the world.

We develop and manufacture our products primarily in Vedbæk, Denmark, and sell them globally. We are around 400 employees globally, primarily in our offices in Denmark, the US, Japan, and Korea. We are privately owned which allows us to make decisions fast.

The job

You will be leading MarCom in TrackMan with a primary focus on golf. Key tasks for you and the team are:

  • Developing and executing the brand strategy in TrackMan
  • Working closely with the Product Owners to co-develop and execute the product marketing strategies
  • Developing campaigns and producing high-quality content across platforms to support our world-leading products
  • Bringing customer insights into how we interact with customers and drive segmentation
  • Ensuring lead generation to the Global Sales organization and systematic tracking of marketing effectiveness
  • Developing and scaling our digital marketing platform and managing our marketing data
  • Managing global fairs such as TrackMan’s presence at the PGA Show and supporting commercial projects such as TrackMan hosted tournaments
  • Developing material for corporate branding with HR
  • Developing the Marketing Team and the employees to support TrackMan’s growth

You will lead a strong team of seven marketing professionals with solid experience from leading agencies, and with a professional and creative culture. You will work at our office in Vedbæk, Denmark. You should expect 20-40 travel days per year. You report to the Chief Operating Officer and is a member of the Senior Leadership Team.
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About TrackMan A/S
TrackMan has changed the way we understand and enjoy the games of golf and baseball, and today we continue to push the frontier of tracking technologies and data intelligence in sports. Our technology translates the flight of a ball and the movements of a player into insights that enable athletes and thought leaders to connect feel with facts. The masters of golf, baseball and many other sports rely on our technology to understand their game, improve their performance and, eventually, unleash their full potential.