Associate Director, HCP Engagement Obesity

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Søborg

Do you want to set the strategic direction for Novo Nordisk’s global HCP engagement model in Obesity? Are you excited about working with omnichannel engagement strategy, engagement analytics, and customer experience across multiple integrated channels? Then, this is your chance to join a team focusing on delivering superior global HCP (Healthcare Professional) engagement strategy, customer experience & and omnichannel go-to-market approaches across our global Obesity brands. Apply today and join us for life life-changing career. The position As the Associate Director of HCP Engagement for Obesity, you will develop and drive our future engagement strategy with HCPs in obesity, ensuring that it aligns with our global ambitions set out in the Obesity Therapy Area Strategy. You will set the strategic direction for the global engagement model towards HCPs, and strategically evolve the omnichannel approach in the HCP Marketing team and obesity. Specifically, responsibilities include:
  • Design, develop, and lead short and long-term HCP engagement strategies based on the Therapy Area Strategy for Obesity
  • Lead the digital evolution of HCP engagement models for Obesity, including a global digital engagement strategy, data integration, and superior customer experience across affiliates
  • Define, drive, and execute the future HCP Portal experience to provide easy access to relevant information and resources
  • Shape future content and journey opportunities, allowing for testing and improvement of HCP journeys for Obesity Brand teams
  • Creating digital engagement strategies for selected obesity brands, and implementing them in our top 10 markets
    • The Associate Director defines the strategic direction in close collaboration with VP & Brand Directors within the focus areas both in Copenhagen and Bangalore, delegates/assigns tasks and responsibilities to team members as well as drive change management within the organization and external partners. Qualifications To thrive and succeed in this role, we expect you to have:
  • At least 5 years of proven strategic and hands-on experience with digital engagement strategy and planning, customer journey mapping, and media execution from the pharmaceutical industry
  • Relevant master’s degree in business, media, marketing, communication, or similar
  • Deep understanding of the digital ecosystem and how different touchpoints (digital and face-to-face) play a role in the customer experience
  • International marketing/sales experience (out of HQ or regions and in affiliates)
  • Understanding of how to optimize media investments and enable digital media capabilities
    • On a personal level, you have a digital-first mindset, are a great team player, and excel at stakeholder management as you will be working across a complex matrix organization consisting of HQ, International Operations, North America Operations, Regions, and Affiliates. About the department The HCP marketing team is a team of highly engaged and skilled professionals, focused on driving business impact through the launch of our current and future treatments in Obesity, driving market development for HCPs, and developing strategies for the future obesity landscape for a strong future development of our Obesity Therapeutic Area. Working at Novo Nordisk At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, to manufacturing, marketing, and sales – we’re all working to move the needle on patient care. Contact For further information, please contact Niels Abel Bonde ([email protected]) Deadline February 4, 2024. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


    Information og data

    Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

    Arbejdsstedet er beliggende i Søborg.

    Jobbet er oprettet på vores service den 22.1.2024, men kan have været deaktiveret og genaktiveret igen.

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    Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
    • Marketingmedarbejder
    • Søborg
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