Senior Manager, Marketing Mix Evaluation

Senior Manager, Marketing Mix EvaluationAre you a strategic thinker with an interest in data-driven marketing? Join our team as a Senior Manager, Marketing Mix Evaluation, and take charge of optimizing our marketing spend and enhancing media efficiency. Collaborate with cross-functional teams and make a significant impact on our marketing strategies! What you’ll be doingWhat you’ll be doingWhat you’ll be doing
Your primary tasks and responsibilities include:Develop and Implement MMM: Drive media sufficiency and efficiency by building a harmonized data foundation and consistent taxonomy in collaboration with IT, Media & Digital, Trade Marketing, Finance, and other teams.
Model Maintenance: Develop and maintain models to evaluate marketing activities and spending in a precise and consistent manner.
Actionable Insights: Translate results into actionable insights and recommendations to optimize marketing spending ROI.
Partner Evaluation: Evaluate and select the best MMM partners for the group and across countries.
Pilot Monitoring: Monitor and synthesize the results of MMM pilots in 5 markets in 2025 and prepare system capabilities for a 2026 rollout.
Collaboration: Work with internal market teams and external media agencies to drive capability transformation and implementation.Develop and Implement MMM: Drive media sufficiency and efficiency by building a harmonized data foundation and consistent taxonomy in collaboration with IT, Media & Digital, Trade Marketing, Finance, and other teams.Develop and Implement MMM:Model Maintenance: Develop and maintain models to evaluate marketing activities and spending in a precise and consistent manner.Model Maintenance:Actionable Insights: Translate results into actionable insights and recommendations to optimize marketing spending ROI.Actionable Insights:Partner Evaluation: Evaluate and select the best MMM partners for the group and across countries.Partner Evaluation:Pilot Monitoring: Monitor and synthesize the results of MMM pilots in 5 markets in 2025 and prepare system capabilities for a 2026 rollout.Pilot Monitoring:Collaboration: Work with internal market teams and external media agencies to drive capability transformation and implementation.Collaboration: What we’re looking forWhat we’re looking forWhat we’re looking for Extensive experience in marketing mix modeling (MMM) and data analysis.
Deep knowledge of media planning and purchasing strategies.
Proficient analytical and problem-solving skills.
Ability to collaborate effectively with cross-functional teams.
Extensive communication skills to translate complex data into actionable insights.
Experience in managing external partners and agencies.
Ability to lead and execute projects to accomplish objectives.Extensive experience in marketing mix modeling (MMM) and data analysis.Deep knowledge of media planning and purchasing strategies.Proficient analytical and problem-solving skills.Ability to collaborate effectively with cross-functional teams.Extensive communication skills to translate complex data into actionable insights.Experience in managing external partners and agencies.Ability to lead and execute projects to accomplish objectives.What you can expectWhat you can expectWhat you can expectIn [xxxxx], we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavouring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « [xxxxx] GroupSustainability » Our ESG programme » Diversity, Equity and Inclusion « [xxxxx] GroupIf you join our team, some of the benefits you’ll enjoy are:Flexible, hybrid work model
Annual bonus based on company and individual performance
Unlimited soft and coffee drinks in the office
Monthly beer and soft drink allowance
Well-equipped and comfortable office in the heart of [xxxxx] City District in Valby, Copenhagen
Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.
Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital CityFlexible, hybrid work modelAnnual bonus based on company and individual performanceUnlimited soft and coffee drinks in the officeMonthly beer and soft drink allowanceWell-equipped and comfortable office in the heart of [xxxxx] City District in Valby, CopenhagenOpportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital CityAt [xxxxx], we pride ourselves on being purpose-led and performance-focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: [xxxxx] should be a force for good, dedicated to brewing for a better today and tomorrow. Interested? Interested? Interested?Apply through the link. Please note that this is the only way we accept applications.The deadline for applying is the 15th of August 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.the 15th of August 2025[xxxxx] Group: Brewing for a better today and tomorrow[xxxxx] Group: Brewing for a better today and tomorrow[xxxxx] Group: Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.or us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, or us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile,inclusiveinclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.