Nordic Brand Advocacy & Influence Manager - Consumer Products Division - Copenhagen

Are you a social media aficionado with a passion for beauty and a proven track record in influencer marketing? Do you thrive in a fast-paced environment, leading strategic initiatives and driving impactful results? If so, we invite you to shape the future of brand advocacy and take our influencer engagement to the next level. We are currently looking for a Brand Advocacy & Influence Manager, based in Copenhagen. We want to hire great people with unexpected ideas, the ability to challenge the status quo, and ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes?

Your mission… 

As a Brand Advocacy & Influence Manager your mission is to develop and implement an effective Advocacy & Influence strategy that deepens connections with advocates, drives brand equity and engagement. You will leverage data insights in always-on to inform and adapt your activities stretching from paid partnerships, to eventing, to product seedings and to paid media boosting of content. Further, you will ensure that our brand purpose and hair categories are strategized and executed in an innovative, performing, and engaging way. The role reports to the Brand Business Lead of the brand.

You will… 

A&I Brand Strategic Leadership

• Develop and execute a cutting-edge A&I strategy (paid & earned media) aligned with global DMI guidelines.

• Continuously analyze and adapt the strategy based on performance, market trends, and the competitive landscape.

• Negotiate and execute impactful 360 partnerships (content, events, ambassadorships) and lead Creator Loyalty programs.

Content & Trend Activation

• Ensure all A&I activities resonate with the brand's DNA and messaging.

• Identify and leverage trends (with agency partners) to enhance brand relevance and engagement.

• Oversee the development of impactful social content calendars.

Key Stakeholders Relationship Management

• Manage relationships with key creators/influencers and internal stakeholders (DMI, e-commerce, media).

• Collaborate with partner agencies to maximize A&I impact.

Performance & Optimization

• Monitor A&I KPIs and conduct ROI analysis to evaluate effectiveness.

• Leverage data insights to optimize strategies and drive continuous improvement, sharing best practices.

Compliance & Budget Management

• Adhere to all A&I compliance guidelines (budget, tools, governance).

• Ensure responsible and ethical influencer marketing practices.

We are looking for...

• You have at least +2–3 years of relevant work experience

• You have experience with digital media, influencer strategy, PR and social media platforms

• You are proactive, results driven and passionate about your job and drive your projects from start to finish

• Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance

• You have a hands-on approach and a drive that enables you to get things done

• Strong interpersonal and presentation skills

• Strong written and verbal communication skills

• You are fluent in English and preferably in one of the Nordic languages

We are looking for our new Brand Advocacy & Influence Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in City.

Who are we?

Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground.

At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.