Senior Creative Strategist

Senior Creative Strategist – [xxxxx] Group, CopenhagenSenior Creative Strategist – [xxxxx] Group, Copenhagen As part of [xxxxx] Group’s newly created Creative & Experience team, the Creative Strategist will play a pivotal role in driving our creative transformation within the wider marketing transformation for the growth agenda.Creative & Experience teamYou will contribute significantly to shaping and delivering world-class campaigns and brand experiences that win the hearts and minds of consumers and support growth, working in close collaboration with our global and local brand teams as well as agency partners, under the motto ‘stay restless, aim higher, push forward’.world-class campaigns and brand experiencesThis role is perfect for a creative and strategic thinker who thrives at the intersection of brand strategy, creative development, and consumer culture.brand strategy, creative development, and consumer cultureWhat you’ll be doingWhat you’ll be doingWhat you’ll be doingPartner with brand teams, globally and locally across our 150+ brands portfolio to translate brand strategies and positioning into breakthrough creative platforms, campaigns, and experiences
Act as the strategic & creative bridge between our brands’ business priorities, consumer insights, and agency creativity
Co-Lead creative brief development that inspires engaging culturally relevant, and distinctive work
Collaborate with external Creative, Media, PR, Social, Partnership and experience agencies to co-create ideas and experiences that build brand equity and drive commercial growth
Pilot inhouse content development on identified brands, formats and platforms (ie social, reactive, product/pouring shots…leveraging GenAI)
Support the VP Creative & Experience in embedding new ways of working, creative excellence standards, and best practices across the marketing organization
Track global creative, cultural, and experiential trends to inform and inspire brand and campaign development
Partner with insights, digital, and media colleagues to ensure integrated, consumer-first experiences across touchpoints
Help build [xxxxx] Group’s reputation as a design- and creativity-led company internally and externallyPartner with brand teams, globally and locally across our 150+ brands portfolio to translate brand strategies and positioning into breakthrough creative platforms, campaigns, and experiencesbrand teams, globally and locally across our 150+ brands portfoliobreakthrough creative platforms, campaigns, and experiencesAct as the strategic & creative bridge between our brands’ business priorities, consumer insights, and agency creativitystrategic & creative bridgeCo-Lead creative brief development that inspires engaging culturally relevant, and distinctive workcreative brief developmentCollaborate with external Creative, Media, PR, Social, Partnership and experience agencies to co-create ideas and experiences that build brand equity and drive commercial growthexternal Creative, Media, PR, Social, Partnership and experience agenciesPilot inhouse content development on identified brands, formats and platforms (ie social, reactive, product/pouring shots…leveraging GenAI)Pilot inhouse content developmentSupport the VP Creative & Experience in embedding new ways of working, creative excellence standards, and best practices across the marketing organizationVP Creative & ExperienceTrack global creative, cultural, and experiential trends to inform and inspire brand and campaign developmentinform and inspire brand and campaign developmentPartner with insights, digital, and media colleagues to ensure integrated, consumer-first experiences across touchpointsconsumer-first experiences across touchpointsHelp build [xxxxx] Group’s reputation as a design- and creativity-led company internally and externallydesign- and creativity-led companyWhat we’re looking forWhat we’re looking forWhat we’re looking for10+ years of experience as Creative in an Agency or Independent
Extensive experience in crafting and executing campaigns that have received awards, with a focus on diverse markets, notably in Europe and Asia
Skilled at writing clear, inspiring briefs and bringing strategic clarity to complex challenges
Confident collaborator with both brand managers and agency partners, adept at facilitating productive decision-making at senior levels
Curious, culturally connected, and dedicated to building brands with creativity and purpose
Experienced in communication and storytelling skills, both written and verbal
Experience in FMCG or beverages10+ years of experience as Creative in an Agency or Independent10+ yearsExtensive experience in crafting and executing campaigns that have received awards, with a focus on diverse markets, notably in Europe and Asiacampaigns that have received awards,Skilled at writing clear, inspiring briefs and bringing strategic clarity to complex challengesclear, inspiring briefsConfident collaborator with both brand managers and agency partners, adept at facilitating productive decision-making at senior levelsbrand managers and agency partnersCurious, culturally connected, and dedicated to building brands with creativity and purposebrands with creativity and purposeExperienced in communication and storytelling skills, both written and verbalExperience in FMCG or beveragesWhat you can expectWhat you can expectWhat you can expectWhat We OfferWhat We OfferThe opportunity to be part of a newly created global Creative & Experience team, shaping the future of creativity at [xxxxx] Group.
A high-impact role at the heart of [xxxxx]’s Marketing Transformation for Growth.
A collaborative, purpose-driven, and entrepreneurial culture where creativity is celebrated
Global exposure, working across some of the world’s most iconic beer and beverage brands
A chance to leave a creative legacy within one of the world’s leading brewers.The opportunity to be part of a newly created global Creative & Experience team, shaping the future of creativity at [xxxxx] Group.newly created global Creative & Experience teamA high-impact role at the heart of [xxxxx]’s Marketing Transformation for Growth.Marketing Transformation for Growth.A collaborative, purpose-driven, and entrepreneurial culture where creativity is celebratedGlobal exposure, working across some of the world’s most iconic beer and beverage brandsA chance to leave a creative legacy within one of the world’s leading brewers.leave a creative legacy In [xxxxx], we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company.All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!If you join our team, some of the benefits you’ll enjoy are:Flexible, hybrid work model
Annual bonus based on company and individual performance
Unlimited soft drinks and coffee in the office
Monthly beer and soft drink allowance
Well-equipped and comfortable office in the heart of [xxxxx] City District in Valby, Copenhagen
Opportunities to have fun together during regular FridayFlexible, hybrid work modelAnnual bonus based on company and individual performanceUnlimited soft drinks and coffee in the officeMonthly beer and soft drink allowanceWell-equipped and comfortable office in the heart of [xxxxx] City District in Valby, CopenhagenOpportunities to have fun together during regular FridayInterested? Interested? Interested?Apply through the link. Please note that this is the only way we accept applications.The deadline for applying is October 15th, 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

October 15th, 2025We look forward to receiving your application.[xxxxx] Group: Brewing for a better today and tomorrow[xxxxx] Group: Brewing for a better today and tomorrow[xxxxx] Group: Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.or us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, or us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile,inclusiveinclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.