Senior Manager, Creative Culture & Effectiveness

Senior Manager, Creative Culture & Effectiveness – [xxxxx] Group, CopenhagenSenior Manager, Creative Culture & Effectiveness – [xxxxx] Group, Copenhagen As part of [xxxxx] Group’s newly created Creative & Experience team, the Senior Manager, Creative Culture & Effectiveness will play a pivotal role in our creative transformation within the wider marketing transformation for the growth agenda.Creative & Experience teamYou will be the architect and driving force behind embedding creativity as a growth driver for our organization and portfolio of 150+ brands in Europe and Asia, under the team motto of ‘stay restless, aim higher, and push forward’. You will establish the culture, framework, platforms, forums, and tools that enable creativity to thrive, ensuring it becomes a daily practice across teams and geographies and that it is grounded on solid brand strategic foundations, steered, and celebrated.What you’ll be doingWhat you’ll be doingWhat you’ll be doingCreative FoundationsCreative FoundationsDesign, codify, and embed global creative frameworks, ensuring all teams share a common language, standards, and drive for creativity
Partner with Brand, Insights, Media, and Commercial teams to ensure creativity is a consistent lever across all marketing and experience touchpoints
Ensure creativity is grounded in solid, meaningful and distinctive brand strategic foundationsDesign, codify, and embed global creative frameworks, ensuring all teams share a common language, standards, and drive for creativityPartner with Brand, Insights, Media, and Commercial teams to ensure creativity is a consistent lever across all marketing and experience touchpointsEnsure creativity is grounded in solid, meaningful and distinctive brand strategic foundationsCreative NurturingCreative NurturingBuild and lead programs that elevate creative capabilities across the organization (e.g., training, inspiration sessions, mentorship, creative councils)
Partner with HR/L&D to embed creativity into leadership development, onboarding, and talent pathways
Cultivate a learning culture by connecting internal teams with world-class external creative partners, agencies, and industry expertsBuild and lead programs that elevate creative capabilities across the organization (e.g., training, inspiration sessions, mentorship, creative councils)Partner with HR/L&D to embed creativity into leadership development, onboarding, and talent pathwaysCultivate a learning culture by connecting internal teams with world-class external creative partners, agencies, and industry expertsCreative SteeringCreative SteeringEstablish forums, councils, and review processes that provide constructive challenge and inspiration to brand teams and agency partners
Identify potential barriers to our creative transformation journey and elaborate solutions to overcome them
Ensure creative effectiveness is measured and linked to growth, leveraging data, best practices, and case studiesEstablish forums, councils, and review processes that provide constructive challenge and inspiration to brand teams and agency partnersIdentify potential barriers to our creative transformation journey and elaborate solutions to overcome themEnsure creative effectiveness is measured and linked to growth, leveraging data, best practices, and case studiesCreative CelebrationCreative CelebrationLead [xxxxx] Group’s internal and external creative awards strategy, ensuring recognition for world-class work
Build systems for sharing best-in-class case studies across markets, creating a culture of pride, inspiration, and healthy competition
Partner with external organizations (e.g., Cannes Lions, Effie, Eurobest) to showcase [xxxxx]’s creative excellence on the global stageLead [xxxxx] Group’s internal and external creative awards strategy, ensuring recognition for world-class workBuild systems for sharing best-in-class case studies across markets, creating a culture of pride, inspiration, and healthy competitionPartner with external organizations (e.g., Cannes Lions, Effie, Eurobest) to showcase [xxxxx]’s creative excellence on the global stageWhat we’re looking forWhat we’re looking forWhat we’re looking for10+ years of senior marketing, brand, or creative leadership experience—ideally across FMCG, beverages, agency networks, or creative awards organizations
Proficiency in building creative excellence and culture in a global, matrixed organization
Deep understanding of creative effectiveness, with the ability to link creativity to business growth
Experience in designing and rolling out frameworks, training programs, and governance platforms at scale
Experienced network and credibility within the creative/marketing industry, with exposure to global awards and forums
Inspirational leader with effective influencing skills, able to unite diverse stakeholders around a creative vision10+ years of senior marketing, brand, or creative leadership experience—ideally across FMCG, beverages, agency networks, or creative awards organizations10+ yearsProficiency in building creative excellence and culture in a global, matrixed organizationbuilding creative excellence and cultureDeep understanding of creative effectiveness, with the ability to link creativity to business growthcreative effectivenessExperience in designing and rolling out frameworks, training programs, and governance platforms at scaledesigning and rolling out frameworks, training programs, and governance platformsExperienced network and credibility within the creative/marketing industry, with exposure to global awards and forumsExperienced network and credibility within the creative/marketing industryInspirational leader with effective influencing skills, able to unite diverse stakeholders around a creative visionWhat you can expectWhat you can expectWhat you can expectWhat We OfferWhat We OfferWhat We OfferThe opportunity to be part of a newly created global Creative & Experience team, shaping the future of creativity at [xxxxx] Group.
A high-impact role at the heart of [xxxxx]’s Marketing Transformation for Growth.
A collaborative, purpose-driven, and entrepreneurial culture where creativity is celebrated
Global exposure, working across some of the world’s most iconic beer and beverage brands
A chance to leave a creative legacy within one of the world’s leading brewers.The opportunity to be part of a newly created global Creative & Experience team, shaping the future of creativity at [xxxxx] Group.newly created global Creative & Experience teamA high-impact role at the heart of [xxxxx]’s Marketing Transformation for Growth.Marketing Transformation for GrowthA collaborative, purpose-driven, and entrepreneurial culture where creativity is celebratedGlobal exposure, working across some of the world’s most iconic beer and beverage brandsA chance to leave a creative legacy within one of the world’s leading brewers.leave a creative legacy In [xxxxx], we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company.All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!If you join our team, some of the benefits you’ll enjoy are:Flexible, hybrid work model
Annual bonus based on company and individual performance
Unlimited soft drinks and coffee in the office
Monthly beer and soft drink allowance
Well-equipped and comfortable office in the heart of [xxxxx] City District in Valby, Copenhagen
Opportunities to have fun together during regular FridayFlexible, hybrid work modelAnnual bonus based on company and individual performanceUnlimited soft drinks and coffee in the officeMonthly beer and soft drink allowanceWell-equipped and comfortable office in the heart of [xxxxx] City District in Valby, CopenhagenOpportunities to have fun together during regular FridayInterested? Interested? Interested?Apply through the link. Please note that this is the only way we accept applications.The deadline for applying is October 15th, 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

October 15th, 2025We look forward to receiving your application.[xxxxx] Group: Brewing for a better today and tomorrow[xxxxx] Group: Brewing for a better today and tomorrow[xxxxx] Group: Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.or us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, or us success has always been in the diverse mix of our people, our beers and our brands. At [xxxxx], we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile,inclusiveinclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. [xxxxx] aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.