Product Marketing Manager

The Product Marketing Manager for AI Solutions will champion the positioning, marketing strategies, and commercial enablement of Milestone’s emerging video AI products. These early-stage solutions operate at the forefront of Video Analytics technology.
This role requires deep curiosity about emerging AI markets, ability to define ideal customer profiles for novel technologies, and skills to craft messaging and use cases for products on the road to market fit. Given the early-stage nature of these AI solutions, this role requires exceptional flexibility to adapt based on user feedback, market validation, and product evolution, while co-creating product-led growth strategies to drive organic adoption.
This role involves close collaboration with a product team on launches, feature development, and AI-driven use cases to drive long-term revenue growth and market adoption. You will join a team of four product marketers responsible for Milestone's whole product portfolio, sharing expertise, learnings, and best practices across the group.
Key Roles & Responsibilities
Key Roles & Responsibilities
Product Positioning and Go-to-market
Product Positioning and Go-to-market

Develop and Implement Strategies: Create strong product positioning and strategic marketing plans for early-stage AI products, ensuring alignment with revenue and market share goals.

Craft Messaging and Collateral: Develop clear, compelling messaging and product marketing assets that highlight the value of AI solutions.

Market Segmentation: Identify, test, and define Ideal Customer Profiles (ICPs) to prioritize marketing efforts for relevant segments, with an emphasis on data-driven decision-making.

Product-Led Growth: Collaborate on strategies to optimize user onboarding, in-product experiences, and self-service adoption to reduce friction and accelerate growth.

Develop and Implement Strategies: Create strong product positioning and strategic marketing plans for early-stage AI products, ensuring alignment with revenue and market share goals.
Craft Messaging and Collateral: Develop clear, compelling messaging and product marketing assets that highlight the value of AI solutions.
Market Segmentation: Identify, test, and define Ideal Customer Profiles (ICPs) to prioritize marketing efforts for relevant segments, with an emphasis on data-driven decision-making.
Product-Led Growth: Collaborate on strategies to optimize user onboarding, in-product experiences, and self-service adoption to reduce friction and accelerate growth.
Sales Enablement
Sales Enablement

Equip Sales Teams: Design and deliver effective sales enablement resources, training, and strategies to boost the sales team's capability to pitch and sell AI solutions.

Apply Selling Frameworks: Leverage solution, consultative, and value selling frameworks to synchronize marketing content with the sales journey, ensuring value-based sales conversations.

Continuous Improvement: Gather feedback from the sales force to refine and optimize marketing strategies and materials, keeping up with product innovation and adapting to changing market dynamics.

Equip Sales Teams: Design and deliver effective sales enablement resources, training, and strategies to boost the sales team's capability to pitch and sell AI solutions.
Apply Selling Frameworks: Leverage solution, consultative, and value selling frameworks to synchronize marketing content with the sales journey, ensuring value-based sales conversations.
Continuous Improvement: Gather feedback from the sales force to refine and optimize marketing strategies and materials, keeping up with product innovation and adapting to changing market dynamics.
Market Analysis & Strategy Development
Market Analysis & Strategy Development

Monitor AI Ecosystem: Stay current on trends in the video AI industry, competitive landscape, and emerging technologies in video analytics.

Collaborate with Customer Insights and Competitive Intelligence teams: Conduct and utilize market research and analytics to inform product direction and improve competitive differentiation.

Data-Driven Decision Making: Use analytics, including user behavior data and product usage metrics, to support strategy formation and identify new opportunities for product and marketing enhancements.

Partner with Product Management: Collaborate closely with product teams on feature development, future innovations, and new use cases that align with market needs, embracing rapid iteration and experimentation cycles.

Monitor AI Ecosystem: Stay current on trends in the video AI industry, competitive landscape, and emerging technologies in video analytics.
Collaborate with Customer Insights and Competitive Intelligence teams: Conduct and utilize market research and analytics to inform product direction and improve competitive differentiation.
Data-Driven Decision Making: Use analytics, including user behavior data and product usage metrics, to support strategy formation and identify new opportunities for product and marketing enhancements.
Partner with Product Management: Collaborate closely with product teams on feature development, future innovations, and new use cases that align with market needs, embracing rapid iteration and experimentation cycles.
Product Launch Management
Product Launch Management

Lead Cross-Functional Project & Launch Management: Oversee cross-departmental coordination for successful product launches with built-in flexibility for pivots, ensuring alignment with KPIs and delivering on schedule.

Monitor Performance: Evaluate the impact of launches, draw insights from performance data and customer use-cases, and iterate strategies for continual improvement.

Lead Cross-Functional Project & Launch Management: Oversee cross-departmental coordination for successful product launches with built-in flexibility for pivots, ensuring alignment with KPIs and delivering on schedule.
Monitor Performance: Evaluate the impact of launches, draw insights from performance data and customer use-cases, and iterate strategies for continual improvement.
Cross-functional Collaboration
Cross-functional Collaboration

Align with Stakeholders: Work with internal teams to ensure consistent goals, strategies, and messaging across functions.

Global Coordination: Engage with regional marketing, sales teams, and partner marketing teams to drive consistent marketing initiatives across different markets and regions.

Facilitate Communication: Act as a liaison between product marketing and other departments, ensuring clarity and collaboration.

Align with Stakeholders: Work with internal teams to ensure consistent goals, strategies, and messaging across functions.
Global Coordination: Engage with regional marketing, sales teams, and partner marketing teams to drive consistent marketing initiatives across different markets and regions.
Facilitate Communication: Act as a liaison between product marketing and other departments, ensuring clarity and collaboration.
Experience & Attributes
Experience & Attributes
Key Attributes:
Key Attributes:

Strategic Thinker: Strong analytical skills and a knack for converting market insights into actionable marketing plans.

Leadership Skills: Experience leading and motivating cross-functional teams to achieve strategic outcomes.

Adaptability & Resilience: Highly agile with ability to rapidly iterate, work with incomplete information, and adjust to pivots.

Customer-Centric: Passionate about understanding and addressing customer needs with a focus on delivering measurable value.

Entrepreneurial Mindset: Comfortable with ambiguity and excited by the challenge of marketing early-stage, innovative products with evolving requirements and market conditions.

Strategic Thinker: Strong analytical skills and a knack for converting market insights into actionable marketing plans.
Leadership Skills: Experience leading and motivating cross-functional teams to achieve strategic outcomes.
Adaptability & Resilience: Highly agile with ability to rapidly iterate, work with incomplete information, and adjust to pivots.
Customer-Centric: Passionate about understanding and addressing customer needs with a focus on delivering measurable value.
Entrepreneurial Mindset: Comfortable with ambiguity and excited by the challenge of marketing early-stage, innovative products with evolving requirements and market conditions.
Experience:
Experience:

Solid background in product marketing, preferably within the B2B technology or AI sectors.

Experience launching early-stage products, entering new markets, or working in new product categories.

Ability to create impactful product positioning and to distinguish products in competitive markets.

Demonstrated success in creating and activating sales enablement content for sales and other customer-facing teams.

Preferred, but not required: Familiarity with video analytics, computer vision, AI/ML technologies; privacy regulation and anonymization requirements; and AI training workflows and data preparation.

Solid background in product marketing, preferably within the B2B technology or AI sectors.
Experience launching early-stage products, entering new markets, or working in new product categories.
Ability to create impactful product positioning and to distinguish products in competitive markets.
Demonstrated success in creating and activating sales enablement content for sales and other customer-facing teams.
Preferred, but not required: Familiarity with video analytics, computer vision, AI/ML technologies; privacy regulation and anonymization requirements; and AI training workflows and data preparation.

Apply
Apply
You will experience an inclusive and unbiased recruitment process where all employment decisions are based on qualifications rather than race, color, ethnicity, gender identity, age, sexual orientation, and religion. We advise you not to attach a cover letter to your application but instead, we encourage you to write a few lines about why you are applying for the position in your resume/CV. Additionally we recommend you not to add a photo in your resume/CV.
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Are you excited about this opportunity then we encourage you to apply as soon as possible.
If you have any questions, you are very welcome to contact Head of Inbound Product Marketing at +[xxxxx]You can also find out more about [xxxxx] at Facebook, LinkedIn or Twitter or visit our website: [xxxxx]

Please note that the position is on-site at our headquarters in Brøndby, Denmark, and requires that you have a valid Danish work visa
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We will take candidates into the recruitment process continuously and the position will remain open until a suitable candidate has been found.