Nordic Digital Lead - Consumer Products Division - Copenhagen

L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a Nordic Digital Lead (parental cover) in our Consumer Products Division in Copenhagen.

Your mission… As the Nordic Digital Lead in Consumer Products Division (CPD), you are the driving force behind the digital acceleration and transformation across the division and secure that our Consumer Products Division brands are always one step ahead in the Mass digital landscape. You have good knowledge of the entire digital ecosystem, from Media to Search & E-Com Marketing levers, and how all elements fit together to comprise a full digital strategy. You also lead and upskill the full digital tribe, and act as the voice of digital opportunities and needs to stakeholders across the organization, the Consumer Products Division Leadership team, Nordic & Global CDMO teams, and Consumer Products Division Zone, and work collaboratively to drive the division forward in meeting the digital objectives. In 2023 you will focus on implementing the yearly roadmap set by the Head of Digital (on maternity) with a clear focus on Media & Search while supporting the E-commerce acceleration of the division.

You will… Be the digital tribe lead & voice across multiple stakeholders: the Regional Leadership Team, Marketing Teams, CDMO team & Zone teams to foster the digital acceleration of the division Lead the new search strategy (SEM & SEO) for the full division with a clear focus on ROI for our paid search investment Support the yearly ecommerce multi-brand event strategy for the division with the support of the Brand Teams and the Digital project manager to implement with the commercial team Own the transactional media from planning to implementation (facebook collab adds, etc…) Lead the implementation of new digital projects across the division with the support of our CDMO team: in 2023 Skincare ecommerce turnaround with R&R, E-Sampling, GWP, VTO, … Lead the relationship with the media agency & CDMO to get Consumer Products Division team on top of the media game – implement yearly upskilling plan and star campaigns management with the agency Maintain understanding of the latest digital opportunities and trends to develop and implement new initiatives and possibilities for the division, identifying test & learn projects to bring growth Direct management of 1 person and lead of the full CPD digital tribe Report to the Consumer Products Division Nordic Marketing Director and member of the Nordic Regional Leadership team You are… +4 years experience in digital marketing, with a strong ambition to build digital strategies, develop organizational needs and make things happen Entrepreneurial; 50% digital with strong ecommerce focus, and 50% organizational transformation focus Proficient in analyzing performance, developing insights to consistently improve performance and building strategic frames Strong Digital competencies: Media, website optimization and traffic driving initiatives, beauty tech & data Strong stakeholder management and leadership skills Excellent interpersonal and presentation skills
We are looking for the Nordic Digital Lead to start as soon as possible . The employment is a 1 year parental cover . Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion, or sexual orientation.

What’s in it for you? We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.

Who are we? Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 32 billion euros in 2021, and e-commerce growing by 26% accounting for a record high 28,9% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the sixth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2021, L’Oréal was for the 4th consecutive year ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.