Media & Search Lead - L'Oréal Luxury Products Division - Copenhagen

Do you want an exciting and diverse job in an international and dynamic working environment? Are you ready to challenge the status quo and think out of the box? Do you have an entrepreneurial spirit and dare to take responsibility? Then you might be just the person we are looking for to strengthen our Digital team in our Luxe Division in Copenhagen.

Your mission…

As the Luxe Division Media & Search Lead you are the driving force of the media agenda for the division. You support all brand teams on digital activities ranging from media, paid and organic search, content development, ecommerce and other priority projects. You are the expert in your key focus areas and can cascade digital strategies to various internal and external stakeholders as well as being a sparring partner to them. You ensure the optimal usage of our media investments in collaboration with brands, agency partners and our CDMO team, continuously improving our digital KPIs.

You will…

Drive the Nordic Luxe media frame and strategy for the division while considering brand specificities Support our brands with defining the right responsible media strategy depending on goals, target audience and budget that drives traffic, engages consumers and develops business Develop search strategy (paid & organic) for the division while making sure there is no cannibalisation between brands Cascade and implement Golden Rules across all campaigns and activations Be the expert & main point of contact for any media topic in the division, facilitate information and projects between CDMO, agencies and brand teams Understand the latest digital opportunities and trends to develop new initiatives and possibilities for the division, identifying test & learn projects to bring innovation together with the brand teams Help drive 1P data acquisition initiatives & activation in media Own & be the expert in media reporting tools (and share results to relevant stakeholders) Set, monitor and elevate digital performance KPIs to all stakeholders across the division Adapt the global strategic Luxe frame to the Nordic market and Luxe realities & opportunities Secure continuous digital upskilling of the teams Your profile…

+5 years of experience in media strategy, including offline media, programmatic display, paid social media, online video, paid & organic search and affiliate marketing Deep understanding of digital marketing – performance and data driven Strong competencies across core focus areas: media strategy, paid and organic search, performance and conversion media, website content, ecommerce Expert in analysing performance, digital KPI’s, developing insights to consistently optimise strategies & improve performance Entrepreneurial and able to translate consumer data into business opportunities Strong interpersonal and presentation skills On top of latest digital trends particulary in media innovation Strong collaboration skills and able to interact and spar with stakeholders across the organisation Media agency or tech company experience preferred but not required We are looking for our new Media & Search Lead to start as soon as possible. The employment is permanent and located in our Copenhagen office. In this position, you will be reporting to the Nordic Head of Digital. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?

We offer you a great level of responsibility from the very start, challenges, and opportunities including an individual career plan, coaching leadership, an extensive catalog of training and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to around 950 employees based in the four Nordic capitals, Denmark being the Nordic headquarters and counting 500 employees, L’Oréal Sweden with 230 employees, L’Oréal Norway with 140 employees and L’Oréal Finland with 100 employees. 

Who are we?

Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your innovation playground.   

What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World's most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself.  For us, our job is more than just a job, it is about building a better future for others and our planet.   

Freedom to Go Beyond. That’s the Beauty of L’Oréal.