ABOUT THE JOB [xxxxx] is seeking a dynamic and commercially driven Head of E-commerce based in Copenhagen to lead the brand’s digital business, reporting to our CEO.
This role requires a commercially sharp, data-driven, and brand-centric leader, who can accelerate online growth, optimize customer experience, and elevate
[xxxxx]’s e-commerce presence to reflect its premium, design-led positioning.
You will own the full e-commerce P&L and be responsible for driving traffic, conversion, and profitability while ensuring that the brand experience is elevated across all digital touchpoints.
ABOUT [xxxxx] [xxxxx] is a distinguished children’s lifestyle brand that blends Scandinavian design-minimalist aesthetics, functionality, and sustainability into high-quality, affordable luxury products. Our universe spans multiple categories, including mealtime, playtime, interior, nursery, apparel, footwear, and accessories.
We create functional, beautiful products that enrich everyday family life. With a strong European foundation and accelerating growth across digital channels and APAC markets, we are entering an ambitious next phase – focused on scaling our global e-commerce presence, strengthening omnichannel excellence, and driving profitable growth.
KEY RESPONSIBILITIES Commercial Ownership & P&L Leadership - Full ownership of D2C revenue, margin and performance
- Budget responsibility including media investment allocation
- Forecasting, scenario planning and commercial prioritisation
- Clear performance targets and accountability across all levers
Demand Creation & Performance Acceleration - Own paid performance and demand creation strategy
- Allocate and optimise media budgets across channels
- Drive ROI and ROAS improvement
- Work closely with Marketing to ensure integrated and aligned brand and performance investment
Conversion & Customer Value Growth - Drive site performance, merchandising and commercial trade plans
- Increase conversion, AOV, UPO and lifetime value
- Strengthen CRM and retention strategy
- Build [xxxxx] into a leading digital gift and lifestyle destination
Cross-Functional Collaboration - Work closely with Marketing, Merchandising, Operations, Product, and Category teams to ensure alignment and cross-channel consistency
- Drive omnichannel thinking, ensuring online and offline experiences complement and reinforce each other
- Partner with logistics and operations to improve customer convenience & post purchase experience
Team Leadership - Lead, motivate, and develop the e-commerce team with clear KPIs and accountability
- Foster a high-performance, agile, and data-driven culture focused on continuous improvement
- Ensure alignment, capability building, and strong cross-functional collaboration
- Drive efficiency through smarter tools and digital optimisation
KPI - Revenue growth
- Margin improvement
- ROAS & ROI
- Conversion rate
- AOV & CLV
- Repeat purchase rate
- Customer satisfaction (NPS)
- Media efficiency
- Cash efficiency & stock turn
Profile - Proven track record scaling or turning around a D2C business
- Strong commercial and financial acumen
- Experience owning a full P&L
- Demonstrated experience leading demand creation and managing significant paid media budgets with strong ROI discipline
- Data-driven decision maker
- AI/automation-aware
- Strong stakeholder leadership experience
- Experience in premium / lifestyle / design-led brands preferred
Personal Attributes - Entrepreneurial, proactive, and resilient
- Balances creativity with commercial discipline
- Obsessed with customer experience and continuous improvement
- Strong communicator, motivator, and change leader
- Passionate about design, quality, and the [xxxxx] brand ethos
WHY JOIN US? - Lead and scale the digital business of a premium, design-led children’s lifestyle brand
- Full commercial ownership of a global D2C business
- Shape the next phase of global expansion alongside the Founder and leadership team
- Build and elevate a best-in-class digital flagship and customer experience
- Join an ambitious, fast-moving environment where creativity meets commercial impact
HOW TO APPLY Please submit your resume and a cover letter outlining your experience and why you are the ideal candidate for this role. For questions, please contact:
Malene Hørup, mhp@[xxxxx].com
