Consumer Engagement Manager

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Ørestad

Do you want to be part of building something new, something with great potential for thousands of people and with internal strategic priority? This can be your chance!At Novo Nordisk, our mission is to help people living with diabetes and other chronic conditions, such as obesity. Today, more than half of the Danish population is overweight and 18,5% are living with obesity. In the Danish affiliate, we have set the ambition to bend the curve of obesity and ensure that the prevalence of obesity in Denmark stays below 20 percent in the coming years.With our exciting pipeline, we believe that we can truly make a difference for people living with obesity.For that reason, we are expanding our Obesity Business Unit and are looking for a new colleague to join our exciting journey! Apply today, and join us for a life-changing career!The positionAs Consumer Engagement Manager you will initiate, lead and implement consumer awareness and activation activities through innovative approaches in the private, public sector, and consumer market. You will innovate the way we engage through new solutions and channels with the overall objective to empower, activate and supporting people living with obesity in Denmark.Your responsibilities will include, but are not limited to:

Builds strategic consumer activation plans, and develop the activation strategy for new consumer/patient segments with optimised channel selection & omnichannel engagement approach

Drive awareness campaigns toward consumers/patients and the public in collaboration with the cross-functional obesity team

Facilitate an ecosystem of touchpoints for patients looking for help eg. Blivklogerepåovervægt.dk and other relevant sources

Drive market research in order to understand consumer behavior to improve the patient journey

Lead the development of beyond-product consumer experience and support solutions

Qualifications

Master's degree, preferred in Marketing, Business Management, or equivalent

A minimum of 5 years’ commercial experience preferably from FMCG, life sciences, or other highly regulated industries

Experience in communication agency/media agency is an advantage
Proven experience with social media campaigns
Solid experience with local media and influencers
Experience with Direct to consumer communication and/or patient activation is an advantage.
Driving behavioural change & Creating loyalty

On a personal level, we are looking for someone who is proactive, driven, and with an entrepreneurial mind-set. You challenge the status quo while focusing on finding solutions and opportunities. You are a team player and have a track record of successful collaboration and influencing multidisciplinary internal & external stakeholders. You have excellent communication skills and you always have the consumer/patient top of your mind.About the departmentObesity is the fastest-growing franchise in Novo Nordisk with a very attractive product pipeline. As Consumer Engagement manager you will report to the Business Unit Director and be part of the Obesity Business Unit located in Ørestad, Copenhagen.The unit is responsible for developing the obesity market in Denmark and driving the obesity portfolio strategy together with the cross-functional team, including medical affairs, market access, and public affairs. We are an entrepreneurial team with high energy and a strong group approach. We are proud to share both highs and lows, leaving no one alone with the hardest challenges.As our new colleague, you will play a key role in the Obesity Business Unit and we look forward to our collaboration.Working at Novo NordiskAt Novo Nordisk, your skills, dedication, and ambition help us change lives for the better. In exchange, we offer you an opportunity to work with extraordinary talent and benefit from a range of possibilities for professional and personal development.ContactShould you wish to learn more about this truly exciting position or why we enjoy working here so much, please feel free to reach out to Business Unit Director, Julie Abel at [email protected]. As a neutral resumé helps us in avoiding implicit biases in the selection process, we kindly ask you to not include a photo in your application.DeadlineApply before the 10th of March 2023 We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Ørestad.

Jobbet er oprettet på vores service den 14.2.2023, men kan have været deaktiveret og genaktiveret igen.

Rapportér

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.

Type: Marketingmedarbejder
Sted: Ørestad

Rapportér

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