Content Process and Insights Lead
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Expert in digital marketing processes & content insights with strong skillset in both commercial and tech Are you an experienced MarTech professional ready to take advantage of digital technology and content insights analytics to improve multichannel customer engagement? Would you like to work on content development as an enabler to drive change to defeat diabetes and other serious chronic diseases? Then this is your chance to join our Digital Platform & Services team as Content Process and Insights Lead. Apply today! About the department Novo Nordisk is on an exciting transformational journey where our customer engagement model is undergoing significant changes. We want to strategically think differently about how we reach new customers while maintaining coverage of existing ones. The orchestration of Digital and Face-to-Face channels play an important role on that journey across our frontline field forces in affiliates. You will become part of the Digital Platform & Services team, which is responsible for developing and scaling critical platforms and tools while driving the necessary organisational change to successfully achieve the desired essential business change in both global functions and local customer-facing teams. Our team is responsible for Content Hub, Novo Nordisk’s internal content supply chain and we strive to bring together the best of Novo Nordisk’s multichannel capabilities to ensure effective use of digital technology that is key to driving business value. We do this in close collaboration with smart, fun and ambitious colleagues across all parts of our organisation. The environment is international with a focus on diversity of backgrounds and skills. We are curious to see what you can bring to the table! We promise there will be very few boring moments and that you will have a social, engaged, and supportive team backing you up to succeed with your goals.
The position You will play a key role in driving our content MarTech and insights agenda forward by working directly with key stakeholders at global and local levels. The role is responsible for developing and continuously evolving our content insights analytics as well as building the organisational capabilities at all levels to ensure proactive usage, and robust data-driven content development in our commercial teams. You have the opportunity to develop and establish the future content technology stack and operational aspects of execution that drive increased content engagement, leading to profitability and market share growth by: Providing actionable recommendations on how to leverage our content ecosystem to add business value Ensuring a holistic approach to multichannel content operation and be a key sparring partner for our Regions and Affiliates in becoming best-in-class as you grow our organisation’s ability and demand– both from a strategic and operational level Setting the future direction, driving and managing the approach to tagging, content analytics, marketing automation, and definitions of measurement points and KPIs for content supply chain in close collaboration with the team and key stakeholders Being a key contributor and partner to the team situated in Bangalore and third-party partners Through your previous experience working within the digital space, we expect you to contribute setting the direction for how Novo Nordisk can leverage current (and future) tech-stack elements to improve multichannel customer engagements in the most effective and efficient way. Therefore, it is essential that you bring a superior customer experience mindset and are able to consider both owned, earned and paid engagement channels. Additionally, we expect that you have hands-on experience around tagging orchestration, marketing automation, content insights and web analytics. Qualifications You Master's degree in economics, marketing, engineering, science or another related field and have an Outstanding track record of professional achievements within digital marketing, marketing tech stack, and data-driven marketing with 5-7+ years’ experience in consultancy, agency and/ or a highly regulated industry such as pharma, industrial, financial services, tech, FMCG, etc. Pharma industry experience is not a pre-requisite. To thrive and succeed you have: Experienced in navigating a complex stakeholder landscape in a global environment Expert analytical skills and commercial awareness, making you capable of digging deep into data, identifying business opportunities, and translating insights into the solutions that bring most value for the business Strategic mindset with an in-depth understanding of technology and data Strong stakeholder management skills and a skilled communicator with fluent English, enabling you to bring your advice into actions on both strategic and operational level Previous experience in a digital marketing-related role combined with expertise in digital marketing technologies like Adobe Experience Manager (AEM), Adobe Target, Adobe Launch, Adobe Analytics, Sales force marketing cloud (SFMC) and/or similar. Working at Novo Nordisk At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care. Contact If you have any questions feel free to write to Alejandra Betancourt, Global Director Digital Platforms ( [email protected] ) Deadline 19 March 2023. We will interview candidates on an ongoing basis so be sure to send your application as soon as possible. Please attach a cover letter to your application or include a few sentences about why you are applying in your resume or CV. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
The position You will play a key role in driving our content MarTech and insights agenda forward by working directly with key stakeholders at global and local levels. The role is responsible for developing and continuously evolving our content insights analytics as well as building the organisational capabilities at all levels to ensure proactive usage, and robust data-driven content development in our commercial teams. You have the opportunity to develop and establish the future content technology stack and operational aspects of execution that drive increased content engagement, leading to profitability and market share growth by:
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Søborg.
Jobbet er oprettet på vores service den 7.3.2023, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- Søborg
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