Senior Global Digital Media Manager
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Søborg
Are you passionate about driving great customer experience through digital media channels? Would you love to work in a fast-paced and highly engaged team, focused on evolving the omnichannel customer engagement model to be future fit?
If yes, this is your chance as we are looking for a Senior Global Digital Media Manager.Join us for a life-changing career! The position
Reporting to the VP of Customer Engagement & Experience, the role sits in Digital Media Excellence and is responsible for designing digital media strategies, ensuring data unity and governance, scaling and elevating our offshore media execution team, and maturing digital media capabilities across the organization. All with a focus on enabling global teams, regions & markets to evolve their future engagement models and become industry-leading in the field of digital media.Key Responsibilities:
• You will be responsible for creating digital media strategies that respond to the business objectives of selected global teams and regions & markets using a data-driven mindset. You will act as a subject matter expert within paid media and have a strong focus on Google and YouTube (paid and organic).
• You will be responsible for setting the direction of our Google portfolio in our internal media execution setup based in Bangalore, India, including co-hiring new members to a growing team. Your role will be to create an industry-leading service offering and ensure consistently high performance through strong processes.
• You will ensure tracking, reporting, and website analytics support the objectives and KPIs.
• You will also take our best practices and develop them into global/local guidance material to educate and elevate your colleagues across the organization.
• Acting as a superuser of digital media platforms for the purposes of planning, executing, and measuring campaigns. i.e. Media tool, Adobe Analytics, Google Ads as well as SEO tools like SEMrush, SimilarWeb, etc.
Qualifications:
The ideal candidate has a strategic, analytical, and commercial mindset with strong digital knowledge – preferably with a specialist & and hands-on background in one or more digital disciplines – but especially within Google. You possess a deep understanding of the digital ecosystem and know how the different touchpoints play a role in the customer experience. Additionally, you feel comfortable advising on how to optimize media investments and enable digital media capabilities with global and local commercial teams for them to drive stronger business impact. You have proven hands-on experience with planning successful marketing campaigns across social media platforms, email marketing, SEO / SEM, and display advertising on 3rd party websites. In addition, you have successfully worked with designing and rolling out strategic media guidance including technical infrastructure, process, data flow, and governance.To succeed in the role, you
• Hold a relevant master’s degree (business, media, marketing, communications, or similar
• Have at least 7 years of relevant experience, in particular within digital media (i.e. Google, social media, paid media, email, web, and related analytics).
• Experience in the pharmaceutical industry would be beneficial, but candidates with a background in media agencies or other industries with media experience are also encouraged to apply
• Have excellent stakeholder management skills to ensure good collaboration with HQ, International Operations, North Americas, Regions, and Markets
• Are fluent in both spoken and written English Please note that this position requires on-site presence, which means that fully remote work is not possible if you are based abroad. About the department
The Customer Engagement & Experience team consists of a group of passionate and skilled individuals, who are all about driving change and delivering commercial business impact through three functional Centres of Excellence (CoEs): 1) Omnichannel & CX Excellence, 2) Digital Media Excellence, and 3) Congress Excellence. Working at Novo NordiskAt Novo Nordisk, we do not wait for change. We drive it. We are a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development to manufacturing, marketing, and sales – we are all working to make a difference for millions of patients living with chronic diseases.
Contact
For further information, please contact VP of Customer Engagement & Experience, Anne Sofie Røstbjærg ([email protected]) Deadline
21 December 2023We will review applications and conduct interviews on an ongoing basis, so you are encouraged to apply as soon as possible.You do not need to attach a cover letter to your application, but please include a few sentences about why you are applying in your CV. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company in the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds, and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in. Together, we’re life-changing.
If yes, this is your chance as we are looking for a Senior Global Digital Media Manager.Join us for a life-changing career! The position
Reporting to the VP of Customer Engagement & Experience, the role sits in Digital Media Excellence and is responsible for designing digital media strategies, ensuring data unity and governance, scaling and elevating our offshore media execution team, and maturing digital media capabilities across the organization. All with a focus on enabling global teams, regions & markets to evolve their future engagement models and become industry-leading in the field of digital media.Key Responsibilities:
• You will be responsible for creating digital media strategies that respond to the business objectives of selected global teams and regions & markets using a data-driven mindset. You will act as a subject matter expert within paid media and have a strong focus on Google and YouTube (paid and organic).
• You will be responsible for setting the direction of our Google portfolio in our internal media execution setup based in Bangalore, India, including co-hiring new members to a growing team. Your role will be to create an industry-leading service offering and ensure consistently high performance through strong processes.
• You will ensure tracking, reporting, and website analytics support the objectives and KPIs.
• You will also take our best practices and develop them into global/local guidance material to educate and elevate your colleagues across the organization.
• Acting as a superuser of digital media platforms for the purposes of planning, executing, and measuring campaigns. i.e. Media tool, Adobe Analytics, Google Ads as well as SEO tools like SEMrush, SimilarWeb, etc.
Qualifications:
The ideal candidate has a strategic, analytical, and commercial mindset with strong digital knowledge – preferably with a specialist & and hands-on background in one or more digital disciplines – but especially within Google. You possess a deep understanding of the digital ecosystem and know how the different touchpoints play a role in the customer experience. Additionally, you feel comfortable advising on how to optimize media investments and enable digital media capabilities with global and local commercial teams for them to drive stronger business impact. You have proven hands-on experience with planning successful marketing campaigns across social media platforms, email marketing, SEO / SEM, and display advertising on 3rd party websites. In addition, you have successfully worked with designing and rolling out strategic media guidance including technical infrastructure, process, data flow, and governance.To succeed in the role, you
• Hold a relevant master’s degree (business, media, marketing, communications, or similar
• Have at least 7 years of relevant experience, in particular within digital media (i.e. Google, social media, paid media, email, web, and related analytics).
• Experience in the pharmaceutical industry would be beneficial, but candidates with a background in media agencies or other industries with media experience are also encouraged to apply
• Have excellent stakeholder management skills to ensure good collaboration with HQ, International Operations, North Americas, Regions, and Markets
• Are fluent in both spoken and written English Please note that this position requires on-site presence, which means that fully remote work is not possible if you are based abroad. About the department
The Customer Engagement & Experience team consists of a group of passionate and skilled individuals, who are all about driving change and delivering commercial business impact through three functional Centres of Excellence (CoEs): 1) Omnichannel & CX Excellence, 2) Digital Media Excellence, and 3) Congress Excellence. Working at Novo NordiskAt Novo Nordisk, we do not wait for change. We drive it. We are a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development to manufacturing, marketing, and sales – we are all working to make a difference for millions of patients living with chronic diseases.
Contact
For further information, please contact VP of Customer Engagement & Experience, Anne Sofie Røstbjærg ([email protected]) Deadline
21 December 2023We will review applications and conduct interviews on an ongoing basis, so you are encouraged to apply as soon as possible.You do not need to attach a cover letter to your application, but please include a few sentences about why you are applying in your CV. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company in the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds, and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in. Together, we’re life-changing.
Information og data
Denne ledige stilling har jobtypen "Øvrige", og befinder sig i kategorien "Øvrige stillinger".
Arbejdsstedet er beliggende i Søborg.
Jobbet er oprettet på vores service den 24.11.2023, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Øvrige
- Søborg
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